Brand Design | Print & Digital | Photo/Film Art Direction | Luxury Hospitality

Is design more than just aesthetics to you?

Do you think in terms of brands, visual identities, and integrated communication strategies—from high-quality print materials to digital campaigns and professional photo and film production?

Then you might be exactly the creative person we're looking for.

For our five-star superior hotel in the heart of the Sauerland region, we are looking for a communication designer (m/f/d) to further develop and shape our visual brand communication.

As one of Germany’s most renowned family-run hotels, we combine excellent hospitality with understated luxury, fine dining and wellness, authenticity, and a spirit of innovation. Our communication is an important part of the guest experience: it is designed to inspire anew time and again and to convey what our hotel stands for at every stage of the guest journey.

Tasks

  • You will play a central role in our brand communication, ensure that all visual initiatives follow a clear strategic concept, and continue to develop our visual identity.
  • They develop cross-channel communication and campaign concepts that bring our brand to life on an emotional level and inspire guests even before they arrive.
  • They design high-quality print materials such as magazines, brochures, advertisements, flyers, direct mailings, and communication materials for guest outreach in the hotel and its departments, which showcase our hotel’s commitment to quality.
  • They continuously refine our corporate design and ensure that a consistent visual language, typography, color palette, and design reflect our brand identity across all channels.
  • You will create and maintain CI and design guidelines to ensure that our brand is presented in a consistent, high-quality, and recognizable manner both internally and externally.
  • You will conceive and create design solutions for websites, newsletters, social media, online campaigns, and other digital applications and channels, thereby strengthening our digital brand presence.
  • They develop flexible design frameworks and templates that make our communications more professional, consistent, and agile.
  • You will develop and oversee our still and moving image content and, together with management and the marketing team, define a consistent visual language for our company.
  • You will plan, coordinate, and oversee professional photo and video productions—ranging from seasonal hotel imagery to food photography in our Michelin-starred restaurant, as well as interior, portrait, spa, event, and promotional shoots. To this end, you create photo and film briefs, formulate visual guidelines, coordinate them internally, and ensure that the resulting photos and videos effectively convey our brand identity. You select suitable photographers, film crews, and other creative service providers, coordinate schedules, and prepare shoots in terms of both organization and content.
  • You will take charge of or assist with professional post-production and ensure that our channels always have access to up-to-date, high-quality visual media that aligns with our brand.
  • Ideally, you'll take photos yourself and be able to capture photos for our channels as needed.
  • They bring fresh ideas to the table, keep an eye on relevant trends in design, communication, and technology, and use modern tools to make creative processes more efficient and effective.

Qualification

  • You have a college degree or equivalent training in communication design, graphic design, media design, art direction, or a related field.
  • You have several years of professional experience in brand communication, editorial design, corporate design, art direction, or high-quality visual communication.
  • Ideally, you have experience working at an agency, a company with a strong brand, or in the hospitality, lifestyle, tourism, culinary, luxury, or premium brands sectors.
  • You are proficient and professional in using Adobe Creative Cloud, particularly InDesign, Photoshop, and Illustrator.
  • You are proficient in using digital design tools and, ideally, have experience with Canva as well as modern AI applications such as ChatGPT, Claude, or similar tools.
  • We expressly welcome your own practical experience with other creative, content, AI, or workflow tools.
  • They have a keen sense of aesthetics, typography, visual language, layout, materiality, and brand impact.
  • You understand how high-quality visual storytelling is created and can clearly translate visual requirements into photo and film briefs.
  • You have experience in planning, overseeing, or providing art direction for photo and film productions—ideally in the fields of hospitality, food, interior design, lifestyle, people, or premium brands.
  • You can confidently brief and guide external service providers and provide feedback in a way that ensures high-quality results that align with the brand.
  • They think both strategically and creatively and view design as a key component of a holistic brand experience.
  • They excel at execution, but also bring conceptual strength to the table and can develop ideas from the initial concept to the finished product.
  • You work independently, in an organized manner, and with a focus on quality.
  • You enjoy working closely with marketing, management, and various departments.
  • They challenge the status quo, contribute their own ideas, and want to actively help develop a brand rather than just going through the motions with individual marketing materials.

What You Can Expect From Us

  • A unique in-house position offering plenty of creative freedom and direct influence on the visual development of a strong hotel brand.
  • A high-quality brand and product portfolio.
  • A wide range of projects, from exclusive print products to digital formats and in-house communications.
  • The opportunity to actively develop and visibly implement a consistent visual identity for a five-star superior hotel.
  • Short lines of communication, direct coordination with marketing and management, and the opportunity to bring ideas to life.
  • A family-run five-star superior hotel that combines high standards of quality, a spirit of innovation, and a genuine culture of hospitality.

Our Wish

We are looking for a creative individual who understands design, wants to take brands to the next level, and enjoys helping to shape high-quality hotel communications from the inside out.

We place particular importance on a keen eye for visual language, atmosphere, and visual quality. Our world of photography and film should not be left to chance, but rather be consciously guided, planned, and developed—in line with the seasons, consistent with our brand, and at a level befitting our company.

If you love visual design, have a strong grasp of both print and digital media, and are eager to creatively develop a unique hotel brand, we look forward to meeting you.

Benefits

Work-life balance

  • Flexible working time models and working time account
  • Digital duty scheduling and fair shift distribution

Fair payment

  • Above-average salary + tax-free bonuses
  • Free meals - even on days off
  • Accommodation in a hotel during the trial period

Further development

  • Internal & external training
  • Personal support and development opportunities

Team culture & events

  • Regular team events (e.g. summer party)
  • Familiar working environment with flat hierarchies

Employee discounts

  • Up to 30 % discount in our establishments
  • Discounted overnight stays for family & friends
  • Corporate benefits & international cooperations

Sustainability is a central component of our corporate strategy. We focus on resource-saving processes, regional supply chains, and responsible working conditions.

Are you curious? Then we look forward to receiving your application - directly online, uncomplicated and even without a long cover letter.